Final Project: Research (Day4)
Morning
The day started with the interview with Fredrico Halsiband, Owner of Gracias.coffee. It is a very interesting business model combining co-working space with coffee. People can make use of a La Marzocco to make their own espresso-based drinks. To be honest, this was the selling point for convincing me to get a 50$ pass for eight 4-hour visits. Also bought a bag of 1 pound of coffee from them for 4k CRC.
It was very interesting to learn from Federico how gracias started buying with 20 suppliers eventually narrowing it down to 1 main supplier and 1 backup. He stressed at the point of making strong relationship with your supplier.
Afternoon
Federico from Gracias.coffee introduced me to Maria Paz Lobo who is an environmental engineer working in Institute del Cafe. I got a chance to speak to her in the evening. The most interesting learning was that 92% of CR farmers are small (< 3 hectares) and average age is ~60. They both validate the problem statement I wanted to work in: Inspire young people to continue working in their parental work of coffee farming.
Evening
Rest of my evening went over catching people for interviews.
